Experienced digital marketing professional with hands-on knowledge of launching a SoftPOS | CardsPe (Core, Co-Brand & Co-Badge) and Integration with Digital Payment products like VISA, NPCI, Cashfree, IndusOS, PineLabs. Launch of SoftPOS, Loyalty Program Solution, and affiliate performance marketing more. Work experience across 5 domains - Performance Marketing/ UX Design / Product Strategy / Cyber Security/ Portfolio Management, Management Consulting and IT. | Digital Performance Marketing |Product Management | FinTech | Digital Payments | Credit Cards | CoBrand | UX Design |Tokenization | Wallets | UX Design | Ex - Axis, Tata Steel | Early Stage Investor Work very closely with strategic partners and drive growth initiatives across the full suite of payment products. Signing and enabling payment partners and effectively program managing and aligning internal teams and functions. Responsible for growing new and existing partnerships with key partners, from financial services to merchants, payment processors, and transit operators. Ensure the growth of the company by identifying new partners, renewing existing partnerships, optimizing relationships, executing agreements, and ramping up opportunities. Experience, acumen, and skillset to negotiate agreements and lead relationships, as well as an understanding of the payments landscape.