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About me

I am a Product Design Leader with a focus on user-centered design and a proven track record of building products that deliver unparalleled convenience and impact at scale. Over the past decade, I’ve led design teams, shaped design systems, and launched products loved by millions across India and beyond. At Swiggy, I built and led a team of six talented designers, creating products from scratch such as InsanelyGood and SuprDaily — both praised for transforming how consumers experience grocery shopping with speed and quality. At Uber, I joined as the second designer for the India team, contributing to major launches like Uber Lite, Rewards, Uber Rides, and Uber Eats. My work extended to User Lifecycle Management and Marketing, where I collaborated with cross-functional teams across APAC to design user journeys that improved retention, engagement, and acquisition. Earlier at Roposo, I designed UX and interfaces for India’s first fashion-focused social networking app, working hands-on across wireframing, prototyping, and interaction design while collaborating with researchers, engineers, and product managers. Today, my passion lies in scaling design teams, integrating AI-driven workflows, and defining design strategies that blend craft, speed, and business impact.

Frequently asked questions

Is product design a good career in India?

Yes, for people who enjoy mixing creativity with problem-solving. Product design offers strong salaries, a clear path into senior and leadership roles, and demand across fintech, e-commerce, food delivery, mobility, and SaaS. The catch is that entry-level competition is intense — recruiters filter heavily on portfolio quality and product thinking, so simply learning tools is not enough. Designers who invest early in real case studies, mentorship, and interview preparation tend to progress much faster.

What jobs can product design get you?

The core roles are product designer, UX designer, UI designer, and interaction designer, and with experience you can move into UX lead, design lead, and Head of Design positions. Related paths include UX researcher, design systems designer, and UX writer. In India, product designers are hired by startups, global capability centres, and large product companies across e-commerce, fintech, food tech, mobility, edtech, and SaaS, and the skills also transfer well to remote and international roles.

Are product designers in demand in India right now?

Yes — demand is strong, especially for mid and senior designers who can own problems end to end. Startups, GCCs, and SaaS companies continue to hire, and AI is raising the bar: designers who combine solid craft with product strategy and AI-driven workflows are the most sought after. Entry-level roles attract heavy competition, so demand skews towards candidates with strong portfolios, business understanding, and interview readiness rather than tool skills alone.

What is a product design degree, and do you need one to become a product designer?

A product design degree — such as a B.Des or M.Des from NID, the IITs, or private design schools — teaches design fundamentals, research methods, and studio-style practice over two to four years. It helps, but it is not mandatory: many successful product designers in India switched from engineering, architecture, graphic design, or marketing and broke in through portfolios and structured upskilling. Hiring teams weigh your portfolio, product thinking, and interview performance far more than your degree, so a strong self-built portfolio plus mentorship can absolutely get you a design role.

How do I build a product design career path if I'm starting from a non-design background?

A practical product design career path looks like this: learn design fundamentals and a standard toolstack, work on two or three real problems and turn them into polished case studies, get your portfolio critiqued by experienced designers, and then target roles where your background adds value — engineers often do well in design systems, marketers in growth and conversion design. First roles usually come through referrals, communities, and well-targeted applications rather than mass applying. Mentorship at each stage helps you avoid months of trial and error.

What does the product design career ladder look like in India?

A typical ladder runs from intern or associate designer → product designer → senior product designer → lead or staff designer → design manager or principal designer → director → Head of Design or VP. Around the senior level it splits into two tracks: the management track focuses on people, strategy, and organisational impact, while the IC track focuses on deep craft and cross-team influence. Promotions usually depend less on years of experience and more on the scope of problems you own and the business impact you can demonstrate.

Do I need a product design career coach or mentor to switch into design?

Not mandatory — plenty of designers switch through self-study and community feedback. That said, a good mentor compresses the journey significantly: they spot portfolio gaps you cannot see, give the honest feedback friends avoid, help you pick the right roles for your background, and keep you accountable to a roadmap. A product design career coach is most valuable if you are getting rejected without clear reasons, moving from a non-design field, or aiming for a specific level or company — things generic courses rarely address.

How do I get a genuine UI UX portfolio review before applying for jobs?

Start with design communities, peers, and senior designers in your network, but ask for specific feedback: case study storytelling, clarity of process, decisions and trade-offs, measurable outcomes, and visual craft — not just "looks nice". A useful UI UX portfolio review tells you what to cut, how a recruiter will scan your work in the first minute, and which projects to lead with. For interview-ready depth, get one structured review from a mentor who has actually hired designers, since they review portfolios the way real panels do.

Is a paid UX portfolio review service worth it, or is a free UX portfolio review enough?

A free UX portfolio review from communities or peers is great for quick, directional feedback, but it is often surface-level and inconsistent. A paid UX portfolio review service is worth it when you are actively applying and not converting to interviews — a senior reviewer gives line-by-line case study critique, prioritised fixes, and tells you how hiring panels will read your work. Choose reviewers who have led design teams and sat on hiring panels, and treat the session as working time with action items, not just comments.

What is a portfolio review in a UX interview, and how do I prepare for it?

In a portfolio review in a UX interview, you walk the panel through one or two case studies while they probe your decisions, trade-offs, exact role, and impact. Prepare by selecting your two or three strongest projects, structuring each as problem → constraints → process → key decisions → outcome, and knowing your metrics cold. Practise out loud, keep it to 15–20 minutes, and expect "why" questions at every step — the panel is testing whether the work was genuinely yours and how you think.

What design interview questions should I expect for a product design role?

Most design interview questions fall into five buckets: a portfolio walkthrough, a design exercise or whiteboard challenge, product sense questions like "how would you improve this app?", behavioural questions on collaboration, conflict, and failure, and sometimes role-specific depth such as design systems or research. Prepare two or three strong case studies, practise structuring ambiguous problems out loud, and build a bank of STAR stories for behavioural rounds. Mock interviews with experienced designers are the fastest way to find weak spots before the real panel.

Where can I find design interview questions and answers to practise?

Question banks circulate freely in design communities, company design blogs, and prep sheets, but design interview questions and answers work best as practice prompts rather than scripts to memorise — interviewers spot recited answers immediately. Pick the common questions, write your own answers from real experience, say them out loud or record yourself, and then pressure-test them in a mock interview where an experienced designer can challenge your reasoning the way an actual panel would.