A seasoned creative professional operating at the intersection of business strategy and elite craft. Currently, heading design at Swish, building the entire design function across Brand, Product, Rider, Supply chain and Packaging from the ground up. The philosophy is simple: Craft serves the business. As a hands-on leader and mentor, I drive teams to blend user-centricity with visual appeal. Whether sculpting brand identities or crafting immersive experiences, I focus on creating solutions that speak directly to the audience while amplifying the product's essence. I dive into the core of the business to bring ideas to life with purposeful innovation. Selected partners (in the past): Zepto • Aspora • Meta • Google • Amazon • Škoda • PSG • Bumble • Ferrero • Government of India