Proven Consumer Product leader with 15+ years of experience across North America, Europe, the Middle East, and Asia. I have successfully launched multiple digital products and scaled them to several million engaged users by leveraging data-driven techniques and effective product discovery, including design thinking, experimentation, and feedback loops. Experience Highlights: ✦Roku- As a Product lead, I lead a portfolio of medium to large product initiatives, including FAST, Live Browse, TV Guide, and Playback, under a clear product strategy. My product area generates hundreds of millions in annual platform revenue and spans across key regions, including North America, Europe, and LATAM. ✦ MBC Group - As the direct owner of MBC's multi million dollar Advertising program, I skillfully crafted their CTV strategy to launch a MENA first streaming service aggregation platform 'MBC Plus'. ✦ Dish TV (Watch) - Dish TV is among the world's largest Pay TV businesses. As their Head of Digital Products, I incubated and successfully launched their streaming service "Watcho" and grew it to 20M MAUs and 2M paid subs. ✦ Adobe Systems - Spearheaded APAC Product Strategy and Solutions Engineering for Adobe Experience Cloud growing Media Product line business by 2X in ARR to $14M. ✦ TO THE NEW - I conceptualized, launched, and achieved Product-Market fit, and expanded the Media-tech SaaS product "VideoReady." Over my tenure, I hired and coached a 60-strong cross-functional team and grew and managed a strong multi-million dollar $ P&L for this start-up initiative. Strengths: Product Strategy, Discovery, Design thinking, Roadmap planning, Go to Market, Agile techniques and Experimentation.