With over twelve years of diverse experience in sales, marketing, and retail management, I am a passionate and results-oriented sales leader who thrives on challenges and opportunities. Currently, I am the Sales Head at Bijak, with a mission to revolutionize the way India buys F&V. In my role, I head the sales strategy, business development, and key account management for five verticals: modern trade, e-commerce, general trade, horeca and exports. I leverage my strong skills in effective communications, art of negotiation, and retail management to create and execute effective campaigns, promotions, and partnerships that drive sales growth, customer retention, and brand awareness. I also collaborate with cross-functional teams and stakeholders to ensure alignment and coordination of sales objectives and initiatives. Additionally, I bring my domain expertise in FMCG, B2B Sales expertise to identify and capitalize on emerging market trends and customer needs.