As a dynamic Brand and CRM Manager with over two years of post-MBA experience, I am passionate about driving significant business growth through strategic marketing initiatives. Currently leading Customer Retention Management at Cleartrip, I have successfully delivered a 272% business growth in just two quarters, generating an impressive INR 156 Cr of annual incremental GMV impact. My role involves orchestrating data-driven influencer campaigns that have cut CPA by 80%. By refining scripts, and directing video edits to ensure precise brand portrayal and effective product messaging. I manage a robust annual budget exceeding INR 20 Cr, strategically allocating resources across growth levers, CRM, and media. My expertise extends to media planning on Meta Ads for key products and growth charters like SuperCoins and loyalty programs. By defining target cohorts and crafting comprehensive campaign strategies, I ensure optimal performance and actionable insights for continuous improvement. In addition to my brand management responsibilities, I have spearheaded the development of innovative marketing tools, reducing campaign execution time by 66% through self-developed API integration. My proficiency in traffic and conversion planning, coupled with collaboration with demand planning and category teams, has consistently driven impactful marketing initiatives. My tenure as a Management Trainee at Flipkart honed my skills in ATL marketing, where I executed high-stakes campaigns such as "The Big Billion Days 2022" and managed extensive media coverage across TV, newspapers, and OOH channels. I am adept at leveraging data analysis tools like Google Ads, DV360, and GSC, and have engineered a SQL-based fraud detection system that saved INR 1L per month. Academically, I hold a PGDM from XLRI, Jamshedpur, and a BA from Jiwaji University, where I ranked 9th in my program. My dedication to excellence has earned me numerous accolades, including the Best Experiential Marketing Campaign award at the e4m Digione Best of Internet Awards 2024 and top quarterly marketing awards at Cleartrip. Outside of my professional pursuits, I am an avid quiz enthusiast, having been a national finalist in various prestigious quizzes. I also co-founded an initiative to aid food and essentials distribution during COVID-19, demonstrating my commitment to community service. Connect with me to discuss how my skills and experiences can contribute to driving your brand's growth and success. --- Email: akarsh.saxena.9@outlook.com