Designer specialising in driving design efforts to achieve tangible business results—from initial strategy and ideation to creative execution. In my creative process, I work with intersection of strategy, technology and data, motivated by human behaviour quirks. My day to day involves collaborating between various teams and business areas- to shape and deliver the solutions. I thrive the most creating and building products and services from the ground up. I have experience working across Europe and Asia - with tech companies, renowned consultancies, in-house teams, public institutes, small and mature startups. Several of my projects have been recognised and awarded.