Currently, working as a Product Marketing Manager in Brand, PR & Communication at AU Bank, I work at the intersection of brand storytelling, advertising, and consumer insight, crafting narratives that strengthen brand trust and drive measurable impact. Before this, at HDFC Bank, I led 360° marketing campaigns that brought together brand strategy, digital marketing, product launches, and social media storytelling, ensuring every idea translated into engagement and business growth. My expertise lies in: • Brand & Campaign Strategy • Product Marketing & GTM Planning • Digital & Social Media Marketing • Advertising & Creative Communication • Consumer Insights & Market Research • Performance Marketing & ROI Optimization • Stakeholder & Agency Collaboration Beyond work, I also collaborate with new-age brands on freelance marketing projects, helping them sharpen their identity, define positioning, and build campaigns that truly connect. For me, great marketing isn’t just about reach or metrics. It’s about creating moments where people feel seen, heard, and understood.