I have always had a colliding passion for words and numbers. While my graduation in Statistics helped me gauge the importance of numbers and analysis, I developed a strong inclination towards marketing during my journey in Enactus (a social entrepreneurship platform) where I got a chance to discover the interesting blend of strategy and creativity. Intrigued to learn more in the same domain, I pursued my MBA in Strategic Marketing and Communication from MICA, Ahmedabad (Batch of 2022). MICA introduced me to the world of digital marketing, post which I joined FirstCry.com (India's leading e-commerce business in the kids & baby care sector), where I was responsible for building their newly launched Women's Beauty & Personal Care category. Post which I moved to Flipkart (India's largest e-commerce platform), where I am responsible for building incremental revenue via the Flipkart Ads Ecosystem, for the Large Appliances Category. In addition to blogging, I love to host and debate. Traveling, swimming, and painting are my other hobbies. I'm passionate about how brands function in this digitally enabled world - so if you ever want to bounce ideas off me, let's connect! I can also be reached at : akankshyamohanty.03@gmail.com