As an Associate Vendor Manager at Appario, a subsidiary of Amazon, I manage a portfolio of leading brands across Storage and PC Accessories category, such as Seagate, Western Digital, and Upscalio. I am responsible for the pricing strategy, demand forecasting and planning, inventory management, and vendor relationship of these brands, ensuring optimal performance and profitability. I graduated from IIM Udaipur with an MBA degree, majoring in Marketing and Strategy. I have a keen interest in using customer insights to shape up brand strategies and guide product development. I have also gained skills in Objectives and Key Results (OKRs), Strategy Consulting, and Project Planning through my education and work experience. I aspire to leverage my skills and knowledge to create value for customers and stakeholders in the e-commerce industry.