Beyond the Brief: Day 1 (Free Sample) with Ajeena Rose

You got the job because you’re good with the tools. Now you’re expected to bring ideas, often from vague briefs, on tight deadlines, while AI can produce a decent first idea in seconds.

This free Day 1 from Beyond the Brief gives you a real brief from a small Indian coffee brand and asks you to rewrite it five ways, each naming a different problem worth solving. It works whether you design, write or make video.

What you get

• A 4-page printable PDF (A4), or fill it in on a tablet
• The brief, step-by-step instructions and a note on why this matters at work
• A work space for your five versions, plus a quick self-check

Who it’s for: designers, copywriters, content creators and video editors in their first years at work, and final-year students in design and media.

Takes 15 minutes. Print it, set a timer, and see how many problems you can find in one sentence.