With 25 years of experience in marketing, customer service, and sales, I have a proven track record of executing strategic marketing campaigns, driving brand awareness, and achieving remarkable revenue growth in the telecom and FMCG industries. I have also been instrumental in leading transformative projects that have delivered exceptional value to businesses, such as product launches, pricing strategies, and product positioning. Currently, I am a Professor-of-Practice at the School of Business, MIET, Jammu, where I impart my extensive knowledge and prepare students for the professional world. I leverage my domain expertise and industry insights to create engaging and relevant curriculum, mentor students, and facilitate industry-academia collaborations. In addition to my teaching role, I am also a passionate author and researcher, having written three books on the Jammu region's history, temples, and heritage. I am also part of the NAAC committees of GGM Science College, Jammu and the Board of Studies of MIET. Furthermore, I have been nominated as a Board of Trustees of the oldest school in Jammu, Diwan Badri Nath Vidya Mandir.