As a Growth Marketing Manager at HeroGo, I drive end-to-end growth initiatives across acquisition, engagement, and retention, with a focus on delivering measurable business impact. With 6+ years of experience in fintech, D2C, crypto, and e-commerce, I specialize in building scalable, data-driven strategies that fuel revenue growth and enhance customer experience. My expertise spans performance marketing (Google, Meta, TikTok, Apple Ads), conversion funnel optimization, and monetization tactics including pricing, bundling, cross-sell, and upsell strategies. I’ve also led churn-reduction programs through loyalty, referrals, and improved UI/UX—directly boosting retention and LTV. I’m passionate about leveraging data, creativity, and experimentation to design innovative growth solutions that help brands scale faster and smarter.