A passionate individual that utilizes her abilities to achieve her goals while understanding the critical importance of communication to obtain alignment leading to a mix of approaches as the situation demands. I believe there is always something to learn , and with the digital media there is always something new ! I enjoy communicating and collaborating with others to gain different perspectives to refine strategies. A/B testing is actually "fun" to me and I love the insights testing provides . With the plethora of data sets that exist in today's marketing and business world , my perpetual curiosity drives the analytical side of my brain as I search for ( and find) answers about why tactics are performing above or below expectations. There's rarely a dull moment in my life and I love it .