A strategic communications consultant and trainer with a diverse background including print journalism, agency practice, broadcast and new media. Ahmad has been communicating from, and within the Arab world since 1998 starting off as a features writer for various print publications, including Lebanon's Daily Star, one of the most respected English language dailies in the region. Ahmad then moved on to agency work, growing his PR and communications expertise by servicing some of the most challenging briefs at MS&L and Hill & Knowlton's regional operations. Working across a variety of different industries and practices, Ahmad played instrumental roles in delivering the communications results for a variety of different clients and campaigns, including Saudi Telecom's IPO, Etisalat, Nokia ME, General Motors ME, Booze Allen Hamilton and Cisco Systems ME. Moving on to broadcast media, Ahmad spent three years leading the PR team at MBC Group & Al Arabiya, which in addition to being a truly global communications mandate, offered a unique blend of communications best practice, media neutral planning as well as cutting edge broadcast and new media insights. Ahmad has since been delivering on strategic communications briefs with different consultancies and agencies including Pinnacle PR, Bladonmore, Edelman, Ogilvy and Porter Novelli for various corporate and government clients including the Suez Canal Authority - Egypt, UAE Federal Government, Aldar Properties, KSA Ministry of Labour , KSA Ministry of Health, TAQA, Marks&Spencer and The Abu Dhabi Chamber of Commerce and Industry.