I've loved writing stories all my life. A career in digital content was inevitable. I'm a content marketing professional with a proven track record in content development and management. With a keen eye for detail, I make it a point to understand the pain points of my clients to add value and deliver excellence. I have not only used countless SEO tools and software including Surfer, Clearscope, Yoast, and SEM Rush, but also train my team to use these tools for content optimization. My Bachelor's degree in Computer Science also allows me to take on more technical projects such as white papers for IT companies without breaking a sweat. Born in New York City, I spent most of my life in Karachi, Pakistan. I must say, the cross-cultural exposure has done me good. I understand how people and ideas can vary, and respect that with all my heart. I have also been a part of Pakistan's first female-owned travel agency, Travelsome, since its inception in 2017. Designed to empower solo female traveling, Travelsome is breaking stereotypes in Pakistan and has facilitated numerous solo females on adventures to locations including Turkey and Azerbaijan. When I'm not working, I enjoy swimming, traveling, and crafting stories.