Hello, I'm Aeknath Mishra, an author at Notion Press Media Private Limited. With over 14 years of experience in the start-up ecosystem, I have a passion for creating and nurturing businesses, as well as sharing my knowledge and insights through writing. I have authored three books that explore the challenges, opportunities, and best practices of entrepreneurship, based on my personal and professional journey. My books are JUAN, a fictional story of a start-up founder; MYOPIC STARTUP, a non-fiction guide on how to avoid common pitfalls and achieve start-up success; and BUSINESS SUCCESS CHECKLIST, a practical handbook on how to apply the Blue Ocean Strategy framework to any business. I also enjoy coaching and mentoring aspiring entrepreneurs, using my Excel wizardry, robust network, and lifestyle consultancy expertise to help them achieve their goals. I'm always eager to connect, collaborate, and learn from other professionals and experts in the fields of start-ups, operations, and writing. Feel free to reach out to me if you are interested in my books, my services, or my story.