Social media deep dive

Adrienne Moore

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Social media deep dive
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$1,300
10080 mins

A Social Media Deep Dive Scope of Work


Objectives

The goal of the deep dive is to provide you with insight into your overall performance. Provide you with a deep understanding of what your metrics mean and actionable improvements that can be made that will translate to increased brand awareness.


Social Media Platforms

- The platforms that can be included in the deep dive ( Pick 1)

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn


The key components to be analyzed

  • engagement metrics
  • content performance
  • audience demographics
  • competitor analysis


Brief Competitor Analysis

  • Identify main competitors on social media.
  • Analyze competitor strategies, content, and engagement metrics.


Audience Analysis

  • A breakdown of the audience will be provided which will inform your new marketing strategy


Content Analysis

  • Evaluate the performance of existing content.
  • Identify top-performing content and areas for improvement.


Recommendations

  • Provide actionable recommendations based on the analysis.
  • Include strategies for content improvement, audience engagement, and platform optimization.


Project duration

1-2 weeks to review pages and craft recommendations

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