As a retention and engagement marketer at Acko, I specialize in creating effective campaigns and journeys for enhanced user experiences, employing funnel marketing strategies. I work with multiple communication channels, including WhatsApp, SMS, email, and push notifications, to design interactive and personalized messages tailored to users at different stages of their insurance journey. I leverage Webengage's tools to optimize user acquisition and retention, and to measure and report on the performance of my campaigns. I also collaborate with the SEO team to ensure that the landing pages are optimized for conversions. I am passionate about simplifying insurance and building lasting customer relationships. I am always eager to learn new skills and techniques to improve my results and to share my insights and best practices with others.