As a Senior Data Analyst at Daraz (Alibaba Group), I have been instrumental in driving profitability, growth, and performance marketing initiatives. I achieved a 30% reduction in runtime and improved visibility into item-level operating profits by developing a streamlined data pipeline for profitability KPIs. I also conducted an analysis to establish a correlation between performance marketing activities and operating profits. To boost conversion rates for new buyers, I developed a dashboard that allows deep dives into their interests and activities. I also optimized Cash on Delivery fees through data-driven A/B testing, resulting in increased prepaid buyers. I reduced campaign data analysis turnaround time from 8 hours to 2 hours by creating a data framework for the Campaign team. Prior to my current role, I served as Assistant Manager Data Literacy at K Electric where I played an instrumental role in automating the company's billing process. Through a series of projects, I reduced total workload by 15% (1440 man-hours) by creating a ResNet-based classifier that identifies non-readable or irrelevant consumer meter images in KE's billing process. Additionally, I improved meter image quality by utilizing object enhancement techniques and developing a Semantic Segmentation model to isolate regions of interest and apply image filters. I began my career as a Product Design Engineer at Integration Xperts where I collaborated with K-Electric on their Smart Grid Projects. Additionally, I developed a generalized framework for IX's IoT products using Microsoft Azure and designed and implemented a TCP server on Node JS. I am also proud to have led a team as Electrical Lead at Formula Electric Racing NUST, where we pioneered the electric category of Formula Student in Pakistan. I successfully designed and developed electronic safety systems for an electric vehicle, represented Pakistan in FSAE Electric 2016 held in Lincoln, Nebraska, USA in June 2016, and achieved 4th position in Cost Report competition held during FSAE Electric in the year 2016. Overall, I am passionate about using my analytical and technical skills to drive business growth and success. If you're interested in connecting, please don't hesitate to reach out.