Hello! I’m Aditya Vijay, an All‑India Rank‑44 Chartered Accountant and finance professional currently leading Business Finance in Meesho’s Financial Services arm. I’ve built and managed the P&L, budgeting and forecasting for Merchant Loans, BNPL and Personal Loans—growing portfolios from ₹85 Cr to ₹150 Cr and improving margins while designing unit‑economics models that cut acquisition costs by ~40%. Previously, I spent three years in PwC’s M&A Tax practice, advising on deals worth over ₹1,000 Cr. My expertise spans deal structuring, due diligence and financial modelling. On Topmate I offer sessions on finance strategy, business modelling, and career guidance for CA aspirants and early‑career finance professionals.