A digital marketer with a data & metric focused approach with a proven track record of delivering ‘industry- first’ campaigns. I have over 9+ years of experience in developing customer journeys using conversational AI to help generate leads and provide post disbursement support through chatbots on the website, Google Business Messages (GBM), WhatsApp & social media. I also head the social media marketing piece for HDFC Limited which involves strategizing ,planning and executing full-funnel marketing campaigns along with being an active contributor to content creation & on-page SEO efforts of the brand. I thrive in projects that require high level of ownership, customer centricity and cross functional collaborations. Key Skills: • Social Media Marketing • Customer Journey Design • Content Strategy • Performance Marketing • Growth Marketing Strategy • Lead Generation Personal Attributes: • Strong problem- solving skills • Active listener • Team Player & Collaborator When not at work ,I love catching up on my favorite shows on OTT platforms or playing games with my 3 year old son :) I'd love to hear from you- feel free to get in touch with me on adityav1986@gmail.com