Do you know how some people always know what they want to do? Yeah, that was me. I always wanted to work in creative marketing. At 19, I was writing blogs on a website I had created from scratch on Wix. I was constantly experimenting with content, simply because I was curious about how things worked. I completed multiple internships before landing my first full-time role at a startup, where I got to do what every marketer secretly loves: getting things done. I worked across content creation, social media, community building, events, podcasts, paid media, and growth marketing. I even helped take the brand to the final round of Shark Tank India auditions. It taught me something important very early in my career: great marketing isn’t just about creating content. It’s about understanding why people take action. That curiosity pushed me further. I went on to study growth marketing through Growth School, where I learned website optimisation, app optimisation, CRO, email automation, customer journeys, and performance-led marketing. I wanted to understand the entire ecosystem behind brand growth, not just the content sitting on top of it. Soon after, I joined Schbang as its first Tech Communications Executive. My job was simple on paper but challenging in reality: make highly technical stories interesting enough for people to actually want to read them. Within months, the content generated over 7.1 million impressions and helped establish a stronger narrative around Schbang’s technology capabilities. Today, I work as a Communications Lead, driving communication across multiple business verticals, building content IPs, leading LinkedIn and newsletter strategies, and managing both internal and external communications. Along the way, I discovered another passion: personal branding. I’ve worked with professionals and brands on LinkedIn branding, Instagram branding, content strategy, content creation, thought leadership, website optimisation, data-driven storytelling, and community building. I also started building my own brand online. What began as sharing thoughts and experiences grew into a LinkedIn community of 6,500+ professionals. Somewhere along the journey, I started receiving collaboration opportunities, and that was when I truly understood the power of building a personal brand. Today, I believe good branding isn’t about being the loudest person in the room. It’s about being remembered for the right things. If you’re looking to build your personal brand, create content that feels authentic, improve your digital presence, or simply exchange ideas about marketing, storytelling, and growth, I’d love to connect.