Aditi is a strategic growth partner and digital architect with over a decade of experience driving revenue acceleration within the world’s leading technology ecosystems. Currently serving as a Senior Strategy Lead at Google, she acts as a trusted advisor to the fastest-growing companies across the UK and Ireland, specifically within the high-stakes Lead Generation sector. ​Aditi moves beyond the metrics of traditional advertising to help C-level executives visualize and execute long-term marketing maturity. By synthesizing the power of Google Solutions across search, AV with robust data strategies, she transforms marketing departments into scalable growth engines for businesses ranging from agile startups to Fortune 500 enterprises. ​Prior to Google, Aditi drove digital transformation initiatives at Salesforce. There, she advised top-tier Universities across the UK on adopting cloud-based CRM solutions to revolutionize recruitment, student success, and institutional advancement. She is passionate about career development and a huge advocate for Women in tech.