As the Managing Partner of Whitelight Consultants, I lead a team of insights specialists who help brands grow with a human-centric approach. With over 15 plus years of experience in consumer and behavioral insights, market research, and brand and cultural strategy, I have worked across diverse verticals and product categories, delivering actionable and impactful solutions for our clients. Before joining Whitelight, I spent almost a decade at Sony Pictures Networks, where I gained a multitude of perspectives on research, strategy, marketing, and branding in the media industry. I also teach courses on consumer insight mining, market research, and consumer and audience behavior at FLAME University, where I aim to bridge the gap between industry and academics. I am passionate about uncovering deep human truths and translating them into tangible business outcomes!