Consumer Strategist. Top skills: Consumer behaviour Marketing has always been my area of interest and passion. Today with more than 15+ years of experience, I successfully use my understanding of the field to create brand strategies for companies, both mine and others across industries. Since I began my professional journey in 2006 to today, I have gained a deep understanding of consumer behaviour across industries like finance, retail, CPG, B2B and B2C. This began with understanding consumer insights for Clients like Samsung, Aviva and Fritolay to later moving on to clients in E-Commerce. My stints with the Tata Group and Reliance Group enabled an understanding of Consumer strategy on the implementation side. . Throughout my professional experience, I have undertaken roles in thought leadership and business development; I have also taken out the time to understand the market and consumer intelligence and even designed the customer experience for US cinemas based on my discovery of key insights in the field. Over time I’ve created and led customised workshops for group companies on customer insight. My last project of working under the TATA group's projects gave me insights into the customer-centric culture and devising a good customer experience strategy. Furthermore, I also participated in stakeholder management, reaching a key milestone in targeting silver consumers. During the pandemic, I decided to launch my brand, Strokes and Decor and have successfully been running it since September 2021. Simultaneously, I also work as a brand strategist for D2C brands.