I was part of building the Growth function at Tata Digital - responsible for Acquisition, Retention and Analytics & Measurement. I was fortunate enough to have played a pivotal role in the launch of the Tata Neu app on 07th April, 2022. Before this, I was leading Digital Marketing for Shaadi.com. Prior to that, I spent 5+ years at Pepperfry, where I had multiple roles across FP&A, Marketing, Product and Category Management. In my first professional experience, I spent 3.5 years in PepsiCo India within their Financial Planning and Sales verticals. I graduated from IIM Lucknow in 2010 where I focused on Finance and Marketing. I also have a Masters' in Physics from IIT Kharagpur, from where I graduated in 2008.