Google Ad Audit

Popular
Google Ad Audit
3,000
30 mins

Google Ads Account Audit


This service is a deep, strategic audit of your Google Ads account designed to identify wasted spend, performance gaps, and missed growth opportunities.

I analyse your account from a performance and ROI perspective, not just surface-level metrics.


What I Review

  1. Account & campaign structure
  2. Keyword strategy (search intent, match types, negatives)
  3. Search terms & wasted spend analysis
  4. Ad copy & extensions (CTR & conversion impact)
  5. Bidding strategies & budget allocation
  6. Conversion tracking accuracy (GA4, GTM, call tracking)
  7. Landing page & funnel alignment
  8. Quality Score & impression share losses


What You’ll Get

  1. Clear list of what’s hurting performance
  2. What’s working and should be scaled
  3. Priority-based action plan (quick wins + long-term fixes)
  4. Recommendations tailored to lead generation or e-commerce
  5. Honest guidance on whether Google Ads is right for your business right now


Who This Is For

  1. Businesses spending money on Google Ads without clear ROI
  2. Accounts with high CPCs or low lead quality
  3. E-commerce brands struggling with ROAS
  4. Founders who want clarity before scaling ad budgets


Outcome

You’ll walk away with clarity, direction, and a practical optimisation roadmap — whether you continue with me or implement the fixes in-house.