I’m a multiple-time founder and tech advisor helping founders make the right tech decisions before they spend money. I’ve worked across e-commerce, D2C, SaaS, marketing tech, and offline businesses going digital, and I’ve seen how easily founders lose time and money by adopting tech they don’t fully understand — often due to jargon, pressure from vendors, or copying competitors. I don’t write code. I help you understand your business, find the right tech direction, and make confident decisions around platforms, tools, features, and vendors. If you’re a non-tech or semi-tech founder feeling unsure about your tech choices, this is about clarity, not complexity. 👉 Clarity before commitment. Direction before decisions.