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About me

Award-winning, customer-centric, results-driven marketing executive focused on influencing behavior and driving revenue. Insightful, strategic thinker and operational leader who aligns innovation with marketing processes, analyzes performance metrics, and implements testing to improve ROI and competitive standing. Record of leading teams and achieving goals in a dynamic fast-paced environment by fostering a culture of trust, inclusivity, mentorship, and collaboration. Sampling of Verticals Supported: Distilled Spirits, Education, Financial Services, Footwear, Healthcare, HVAC, Insurance, Pharmacy, Retail, Telecommunications, Travel Sampling of Companies Supported: AARP, American Express, AT&T, Bank of America, CVS Health, CVS MinuteClinic, CVS Pharmacy, Diageo, Dreyfus, Earth Footwear, Edelman Financial Engines, JPMorgan Chase, Merrill Lynch, MetLife, OptumCare, Trane, United Healthcare, Zoots Dry Cleaning Skills: Account management, advertising, brand, budget management, budgeting, business planning & process, centers of excellence, change management, client services, CMS, communication, consumer insights, content, conversion, CRM, customer experience, data analysis, data collection, decision-making, demand generation, digital marketing, digital media, direct-to-consumer, email marketing, engagement, go-to-market planning & strategy, growth, integrated marketing, key performance indicators, lead generation, leadership, marketing plans, marketing programs, marketing strategy, media, performance marketing, positioning, promotion, relationships, reporting, research, retention, scheduling, segmentation, setting priorities, social media, strategic initiatives, targeting, value proposition, webinars