Fashion footwear brands are bleeding money on Amazon ads — and most don't even know it. You have 40+ variations (size × color × style). Amazon's algorithm picks ONE winner. The other 39? Zero visibility despite your budget. Pull your Search Term Report and you'll find the truth: → 40% of spend goes to 1-3 word generic terms with zero purchase intent → Your highest-intent buyers (fit seekers, brand switchers) get no dedicated budget → Keywords that drove sales last quarter are now bleeding money Most agencies optimize match types. We optimize by buyer persona. ━━━━━━━━━━━━━━━━━━━━━ We're AdAffluent — the Amazon PPC agency built exclusively for fashion footwear brands. Our PersonaPulse methodology: → Expose 30-50% browser waste hiding in your account → Map 8 buyer personas (Fit Seekers, Brand Switchers, Style Buyers, Occasion Shoppers) → Build persona-isolated campaigns with surgical budget allocation → Deliver TACOS reduction, not ACOS vanity metrics One methodology. One category. Footwear only. ━━━━━━━━━━━━━━━━━━━━━ THE TRIPLE-LOCK GUARANTEE: 🔒 Lock #1: We identify $2,000+ in monthly ad waste 🔒 Lock #2: We rebuild with 8-12 persona-isolated campaigns 🔒 Lock #3: Measurable progress by Week 4 We charge $997 to cover operational costs — not because that's what the work is worth, but because we'd rather prove results than make promises. ━━━━━━━━━━━━━━━━━━━━━ 👉 Book a free audit call below. We'll show you exactly where your footwear ad budget is bleeding.