An analytical and proactive Marketing Professional, having 9 years of professional expertise , with successful track record of defining product release requirements and go-to-market strategy, developing and measuring customer acquisition and retention strategies and differentiating as required by specific product type. Subject matter expert (SME) in Customer Segmentation, Customer Retention, Customer Life Cycle Management, Product Management, Pricing & Offer Roll Outs, Omni Channel Communication, Go-to-market Strategies Core-Competencies : • Customer Segmentation • Customer Retention & ARPU enhancement • Segmented Offer roll outs, campaign management • User insights / customer VOC, process improvement Analytics : • Languages / Code: SQL • Microsoft Tools : Excel, Power-point, Access, Word, SSMS • Analytics tools: SPSS, KNIME, SAS, Microsoft Access, GA, Search Console, Keyword Planner, Power BI, Web-Engage, Exponea, Clevertap, Tableau,Shopify