Dynamic Category Manager with an MBA from IIM Calcutta and 6+ years of cross-functional experience in both B2C & B2B space, focusing on SaaS, Growth, Business planning, P&L, GTM, Product Marketing, 0-1 & 1-100 businesses, and Partner/stakeholder management domains. I work on defining the business vision, craft AOPs, and go-to-market strategy, managing stakeholder and executive buy-in for the vision, managing project prioritization and trade-offs, and end-to-end product delivery working closely with engineering and PMs, to drive key business and CX metrics. Skillset: ￭ P&L Management: Monitoring category & business P&L, Pricing strategies for cross/up-sell, Product pricing, Cost control, setting targets, category profitability & ROI, tracking marketing spends (CPC, CPM, ROAS, CTR) ￭ Project Management: Cross-functional collaboration, Setting timelines & milestones, Defining scope, budget, success metrics, Requirements Gathering, Resourcing and Project delivery ￭ Stakeholder Management: Partner evaluation, Building relationships with vendors/partners, Contract negotiation, Legal agreement execution, Setting SOPs for business conduct, onboarding ￭ Domain Knowledge: SaaS, GTM, Tax filing, Lending, B2B Automation, Digital Transformation, Product pricing, Support Enablement, Project management, Business development ￭ Strategic Planning: Product expansion, Market expansion, Market share improvement, Competitor pricing benchmarking, Feature launch, Marketing initiatives, Retention rate improvement ￭ Research: Trend identification, Product research, Primary & secondary market research, feedback collection I love connecting with new people, you can reach me at LinkedIn or at abhishekp2018(at)email.iimcal.ac.in.