Welcome! I'm a seasoned professional with a background in consumer insights and market research. At Hansa Research Group, I navigated projects, curated data, and mastered multitasking. Currently, serving as Manager of Consumer Insights at thelightbulb.ai, I specialize in leveraging data-driven approaches to understand consumer behavior and preferences. One of my key focuses is integrating AI technology with market research to provide deeper insights into consumer behavior. Through advanced emotion AI data analysis, I unravel what triggers emotions in consumers, shedding light on their preferences and decision-making processes. With previous experiences as a Research/Project Intern at Tata Motors and an Intern Marketing Strategist at Massey Ferguson, I bring a wealth of diverse experiences to the table. Armed with an MBA in Business Analytics, I approach each project with precision and tenacity, consistently exceeding expectations. I'm passionate about connecting with others and embarking on exciting journeys to drive business growth through actionable consumer insights.