L2: Sales / GTM Strategy Session

Abhishek Mohla

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L2: Sales / GTM Strategy Session
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4,500
60 mins

For founders, revenue leaders, sales managers, and solopreneurs looking to solve a specific sales or go-to-market challenge.

Every business reaches a point where the next step isn't obvious. You're not looking for generic advice—you need someone to understand your business, challenge your thinking, and help you make the right decision.

This is a working session designed to solve one meaningful GTM, sales, or revenue challenge. We'll spend time understanding your context before diving deep into the problem that will create the biggest impact for your business.

Common topics we can cover

Go-to-Market Strategy

  1. Defining or refining your Ideal Customer Profile (ICP)
  2. Positioning and messaging
  3. Choosing the right GTM motion
  4. Building a founder-led sales strategy
  5. Customer acquisition channels
  6. Product-market fit signals
  7. Entering a new market or customer segment

Sales Strategy

  1. Building a predictable pipeline
  2. Enterprise sales strategy
  3. Account planning and target account selection
  4. Discovery and qualification
  5. Multi-threading enterprise deals
  6. Objection handling and negotiations
  7. Deal strategy for stalled opportunities
  8. Forecasting and pipeline reviews

Revenue Operations

  1. Sales process design
  2. CRM and sales workflow improvements
  3. Sales metrics and reporting
  4. SDR and AE structure
  5. Hiring your first salespeople
  6. Compensation and incentives
  7. Scaling from founder-led sales

AI for GTM & Sales

  1. Identifying AI opportunities across your GTM motion
  2. AI tools for prospecting and research
  3. Sales automation opportunities
  4. AI-assisted outbound
  5. Meeting preparation and follow-ups
  6. Building an AI-native revenue workflow
  7. Where AI should (and shouldn't) replace manual work

LinkedIn Strategy

  1. Optimizing your LinkedIn profile
  2. Founder-led personal branding
  3. Building an inbound pipeline
  4. Sales Navigator strategy
  5. Outbound messaging
  6. Content strategy for enterprise buyers
  7. Turning LinkedIn into a consistent source of conversations

Pricing & Commercial Strategy

  1. Pricing your product or service
  2. Packaging and offer design
  3. Discounting strategy
  4. Increasing average deal size
  5. Enterprise pricing conversations
  6. Commercial negotiations

If your challenge doesn't fit neatly into one of these categories, that's perfectly fine. If it's related to B2B sales, enterprise GTM, AI, revenue growth, or scaling a commercial function, we can likely cover it.

Agenda

1. Understand your business

Your goals, GTM motion, priorities, and the challenge you're trying to solve.

2. Diagnose the opportunity

Identify what's driving the problem, challenge assumptions, and explore the highest-impact options available.

3. Define the next steps

Leave with practical recommendations, immediate actions, useful resources where relevant, and clarity on the best way forward.

What happens after this session?

Depending on what we uncover, one of four things usually happens:

  1. You move forward with a clear strategy and prioritized next steps.
  2. We schedule a follow-up strategy session to tackle another business challenge.
  3. We scope an audit or workshop if your business would benefit from deeper analysis and tangible deliverables.
  4. We discuss a sprint or advisory engagement if implementation or ongoing guidance will accelerate results.
  5. If I don't believe I'm the right person to help, I'll tell you honestly and point you in a better direction.