I am a marketing leader striving to craft stories that leave an impact on customers in a competitive market with lots of noise. I feel products offer features, customers prefer benefits while brands have a personality- that I curate on a day to day basis. I work with a reputed healthcare multinational- Abbott and head marketing for the Rapid Diagnostics Cardiometabolic business . My portfolio has seen 4.5 X growth in about 5 years (2014-19). With over 9.5 years of experience in product management, project management, new product launches, B2B/B2C communication, digital marketing, go-to-market and activations, webinars/conferences/events/ CMEs- I have earlier worked with Pfizer and Quest Diagnostics in similar roles. During the pandemic I focused on inside sales (tele calling, lead generation), digital marketing, remote events/ speaker programs, customer testimonials, remote customer engagement & service programs, extending customer life-cycle, SFDC/ CRM driven marketing and customer/geography prioritization for better efficiency. I possess excellent understanding of traditional marketing tools, MS office suite and digital marketing (Google, Facebook, Linked-in, remote events, YouTube etc.) I love numbers, data and analysis. Trends and insights help me shape the marketing strategy. Effective and transparent communication makes me a team player. I consider feedback important for incremental improvement and solicit it stakeholders esp. the 'voice of customers'. Any plan is only as good as its execution. I spend time and effort working with our sales colleagues and key customers to deliver that seamless execution and benchmark customer experiences. Career Aspiration: I am looking for 'impact' roles that have a direct bearing on an organizations' topline and bottom-line- and most of all can help bring meaningful improvement in the lives of customers. I would love to be considered for roles that involve people management and most importantly people connect. I graduated from IIM Kozhikode in 2011 and did my chemical engineering from Panjab University, Chandigarh n 2009. In 2020 I completed a 10 week long certification from Yale University in International Public Health and also a certificate course in Artificial Intelligence from University of Helsinki. I was educated in a British Era Boarding School- Oak Grove at Mussorrie. I have always excelled in on-stage activities including debates, declamations, dramatics etc. I was a founder member of the 'Theatrix' - the theatrical society of IIM Kozhikode. I love reading, writing and quizzing as well.