I work in GTM, focused on how strategy actually translates into pipeline and business impact. I enjoy building things end to end, from figuring out positioning and messaging to running campaigns and improving conversion. For me, marketing is not about activity or outputs, it is about whether it is driving the right kind of demand and helping the business grow. I am comfortable working across content, paid, SEO, and lifecycle, but what I really care about is how everything comes together. I like connecting the dots and making sure efforts are not siloed. I also enjoy working closely with product and sales teams, and I tend to do well in environments where things are still being built or improved rather than fully defined. Outside of work, I am currently studying psychology, which has influenced how I think about people and decision making. I also enjoy reading and cooking, both of which help me slow down and think differently.