Hi There, Motivated by the challenge of scaling growth and optimizing performance, I use data-driven insights to fuel impactful marketing campaigns. My expertise spans both Performance and Product Marketing, where I have successfully scaled user acquisition (UA) campaigns, optimised ASO, and driven conversion through SEO and SEM. By leading market research and repositioning portfolio apps, I improved user engagement by 10%, driving 5% month-on-month growth. I’ve also reduced CPAs, increased organic traffic through strategic ASO and SEO efforts, and developed standardised processes that improved app store visibility while maintaining top keyword rankings. Talk to me about: - How can I scale user acquisition (UA) campaigns to increase performance? - What strategies can optimise ASO for better app visibility? - How does A/B testing drive performance improvement? - What’s the best approach to boost organic traffic through SEO and SEM? - How can I effectively lower CPA while increasing ROAS? - What methods improve app store conversion rates and sustain growth? - How to implement right positioning and messaging strategy for my product? I’m now excited to expand my focus towards product marketing and brand development. I’m eager to tackle new challenges that drive growth and innovation. Let’s connect!