Marketing professional with over 14 years of experience in brand building and performance marketing using digital platforms. Handled digital and performance marketing roles which include digital brand building through social media, media planning and buying, programmatic advertising, lead generation through paid mediums, SEM, Facebook ads, SEO, content planning, campaign analysis, planning yearly budgets etc. Building customers connect and driving ORM. Good at planning digital marketing strategy mainly intended to increase brand awareness or drive growth and sales. Funnel specialist with experience of fixing top to bottom journeys. Highly Data Driven! Like to chase profitability and justify marketing investments. Summarized in keywords: digital marketing, programmatic advertising, sem, seo, social media marketing, online reputation management, video creation, facebook ads, media buying, media planning, content marketing, bfsi, e-commerce, google ads, product listing ads, budgeting, google analytics, adobe media optimizer, doubleclick. Certificates: Google AdWords Fundamentals, Search Advertising, Display Advertising, Google Analytics, Double click as exchange and search basics, Digital Sales certificate. Digital marketing foundation certificate from Newcraft group, Amsterdam, GTM certificate, design thinking certificate from Udemy.