Marketing professional with 10 years of expertise in consumer and sales insights, innovation, brand development, P&L delivery, channel and trade marketing, and sales. Skilled in insight-mining, brand strategy, communication development, media planning, and annual marketing planning with a focus on rigorous in-market execution. Passionate about driving measurable outcomes through strategic marketing initiatives. Beyond work, as an enthusiastic reader, I immerse myself in business & management literature and podcasts during my travels, flights, and leisure time. Some books that have resonated with me include "The First 90 Days," "Getting Things Done," and "The CEO Factory". Additionally, I have a genuine passion for sharing my experiences and ideas through writing, with the aspiration of publishing my own book in the near future. I also enjoy the opportunity to be on stage, expressing my thoughts and insights.