MBA Professional with majors in Marketing & Strategy and rich industry experience across Enterprises as well as Start-ups. In nearly 8 years of my professional experience, my roles have spanned across both local and global landscape and helped me dive deeper into customer acquisition and retention journeys across varied digital platforms and services. In my present role, I own the OTT experience for MX Player users across Web and app platforms. This encompasses aiding timely content discovery, smooth streaming, non-interruptive ad viewing, and add-on engagement levers to build a strong, hooked viewer base. Prior to this, I was working in the ad-tech domain to build privacy centric marketing solutions and ease the transition from cookie-based targeting to context-based targeting for brands globally. My expertise include product roadmap planning and execution, growth marketing and data-driven decisioning.