Guide on Monetizing Innovation and Segmentation with Abhishek Gupta

This guide is designed to help founders unlock monetization strategy. Drawing insights from ventures that have successfully scaled, we will walk through a practical pricing innovation framework — a discovery-led approach that goes beyond cost-based methods. Founder's will learn how to:

• Identify and prioritize their ideal customer profile (ICP).
• Map features to the intensity of problems solved and perceived customer value.
• Design a pricing model that fits the market opportunity and avoids misaligned positioning.
• Experiment, test, and refine pricing to discover the sweet spot for monetization.

Complete the worksheets with your team and discuss the results with your mentor. If you’d like more in-depth feedback, send me an email or connect on LinkedIn to brainstorm your segmentation, pricing, and market size.

You can also schedule dedicated office hours from the Services section for a hands-on working session.