I help SDRs book more meetings and founders build predictable GTM engines. With 15+ years in SaaS, I’ve built outbound systems, messaging frameworks, and high-performing SDR teams across US & UK markets. I specialize in: • ICP definition & market positioning • Outbound messaging & cold outreach strategy • SDR hiring, training & performance optimization • Building scalable pipeline generation systems Whether you're: → An SDR trying to increase booked meetings → A founder building your first outbound motion → A sales leader fixing pipeline inconsistency I offer practical, execution-focused guidance — no theory, just what works.