With over 15 years of experience in digital marketing, I am a hands-on leader who drives growth, retention, and brand awareness for online businesses in the MENA region. I am currently the Director of Digital Marketing at Boutiqaat, a leading beauty and fashion e-commerce platform, where I manage performance, CRM, and digital brand marketing, with budgets over 200Cr and revenue of over 1500cr. I have a strong background in data analytics, programmatic marketing, and HubSpot automation, as well as certifications from IIM-L, Facebook, and Wharton. I have successfully built and scaled commercial infrastructures for start-ups, such as Droga9, a digital-first men's grooming company that I founded in 2022 with a sustainable and greener vision. I am passionate about learning new skills and technologies, and applying them to create innovative and impactful digital marketing strategies.