Aayush Nigam, Business & Strategy Consultant, Delhi NCR. I help founders and leadership teams make pricing, margin and growth decisions by counting the units first. 4+ years embedded with a US consumer-services leadership team. Case studies: IKEA India, Rapido Ownly. What we can work on: • A pricing, fee or discount decision you need to make this quarter • Unit economics and contribution at your worst hour, not your average one • Market sizing and the business case behind a growth bet • Cost and margin improvement with a phased plan Every number I give you is tagged as fact, derived or inference. LinkedIn: linkedin.com/in/aayush-nigam