-Provide leadership in the design process, guiding and mentoring design teams. -Contribute to product strategy by aligning design goals with overall business objectives. - Collaborate closely with cross-functional teams, including product managers, engineers, and other stakeholders. - Advocate for user-centered design principles and contribute to a culture of design thinking within the organisation. - Showcase ownership of delivering best in class user experience -Conduct user research to understand customer needs and integrate findings into the design process. - Effective business communication for efficient collaboration, decision-making, and stakeholder management. - Contribute to the development and maintenance of design systems to ensure consistency across products. - Stay Current and keep abreast of industry trends, design tools, and best practices to enhance design processes.