Top 10 Hook Formulas for LinkedIn Posts Testimonial. I came across Aastha's book at a point where I was learning about hook writing seriously and not just hook writing, but also the formulas behind it. Coming across her book "Top 10 Hook Formulas for LinkedIn Posts" made things a lot easier. I'd say it's a book every creative writer should have, especially if they're building a presence on LinkedIn. It didn’t just teach the what, it taught the why behind the hooks.

I loved how aastha had deep insights about the platform and structured approach for engagement.