
Marketing people think they know how the game is played
But here’s the problem: your audience can smell an ad in 1.5 seconds
And the problem isn’t always reach, budget or the algorithm. It’s that your content feels like an ad before it becomes interesting
So @virsaini & I made a 3-hour live ANTI-AD Masterclass for anyone who wants to make ads people actually watch, remember and share, without giving them the ick.
Because the goal isn’t to make better ads.
It’s to make ads people choose to watch.