One question that twist many minds alike is - What is Marketing? The best marketing doesn’t feel like marketing. It is no longer about the stuff that you can make, but about the stories you can tell. I believe in making a brand stand-out and working as a media planner for big and small brands such as- Bose, Shell, USHA, Revolt, Mont Blanc, Koovs, UC Browser, Ralson Tyres, Matrix, Map My India, Goibibo and many more has helped me in understanding the audience and optimizing their media. Our goal is to own quality time in customer’s mind & heart. But with so much clutter now, How do we do that?? For me,” Marketing without data is like driving with your eyes closed” Upright interpretation of data from media tools such as- BARC, TGI, IRS, MAP, Similar Web, Comscore, Google Analytics, etc. along with market & target audience indulgence makes me a traditional & digital media planner. But what makes me a diverse planner is- Selling the problem product’s solve, not the product itself. Making a product BRAND! It is rightly said by Seth Godin that, “An innovation has no value until an ambitious builder creates a business model around it and turns it into a product or service that customers will want to buy.” Make the customer the hero of your story. The hero of your brand, and the brand will sell like hot cakes. Having said all that, I have a decent knowledge of marketing, branding and traditional media planning of Television, Print, Radio, Outdoor, Cinema, Digital and many innovative media. My journey has just started and would like to collaborate with brands and people who are on a similar quest of evolution and making a mark in this cluttered environment!