I am a curious marketer who has found a passion for building strong consumer-centric brands and product offerings. My current assignment is with Titan, leading the Brand Communication function for the Watches and Eyewear categories for international markets. Through my earlier experiences in the FMCG industry, working on first TATA Sampann and then TATA Salt, I have built Branding, New Product Development & Deployment, Communications, and Category Management as key skill-sets. Sampann received the ET Emerging Brands Award 2019, a testament to some of the exciting growth achieved on the brand; while Salt is a market leader and awarded the Most Trusted Brand 2020 in a survey by BrandZ (Kantar), a trust that is cemented through innovative campaigns that continuously keep the brand relevant and still standing tall on its brand promise of 'Desh Ki Sehat, Desh Ka Namak'. This marketing 'keeda' bit me during my MBA days - I completed my degree with a specialization in Marketing (and a minor in Information Management) from SPJIMR, Mumbai. Prior to that, I studied B.Com (Hons) from SRCC, Delhi University.